With over 30 years of experience from the fashion industry, originally having started with second hand, the founder of our brand set out on a dream project to bring back a creative nerv to life, that had been missing for some time. That turned out to be the stubborn, willful beginning of the high end workwear, fashion collections of Claes Göran back in 2014. Since then we have given the cosmopolitan luxury bums a new place to shop and presented to the scene a respectfully designed, and equally respectfully manufactured, perfectly worn in look.
From the start Claes Göran has been about courage and needs. An un contemporary fashion with an international approach doing only what the passion tells us to, together with the ones carefully chosen as exceptional skilled contributors to the brand. The pride we take of the extended family as our weavers, the factories and laundries is great. As well as the pride of every single co-worker. Everyone in the company are handpicked and everyone joins us bringing a much higher competence than ever asked for.
All working several roles within the company and does so with a drive and a passion very rarely found.
In early October fall 2015 we opened our first flag ship store at Odenplan in Stockholm, Claes Göran Bl.a., a minimall surrounding our own fashion collections with other lifestyle brands coming from the same dedication and trust in the own product rather than the trend reports.
As described by Koko Ntuen for Totally Stockholm - ”Claes Göran Bl. is a whimsical wonder in all it’s brick and mortar that sits along the row of stores on Odengatan, no. 62 to be exact. It’s the type of shop that folk gods like Willy Wonka or even Santa Claus would frequent for sophisticated, unique and craft pieces. Regarding our brand in general the English journalist stopping by might have said it best -
”When entering the world of Claes Göran you will most likely forget everything you though you knew about Scandinavian fashion”.